WHY EMPLOYERS SHOULD UTILIZE OSHA SEARCH TRENDS FROM GOOGLE TRENDS
The keyword “OSHA” peaks in January and February, and it’s easy to see why. After all, employers have New Year’s Resolutions of their own that place quite the emphasis on workplace safety!
What is the purpose of this trend discussion? One of the main elements of OSHA’s safety measures is to maintain a strict focus on safety…year round. It’s easy to see why searches tail off into the dog days of summer, as the “New Year, fresh start” mantra has worn off. But at the very least, it may not be tailing off quite as much with each passing year.
We can also assume that the searches incorporate a combination of curious employers and employees eager to read up on standards. Oh and, a few individuals looking to catch up on the news – OSHA citations are still common unfortunately!
HOW ARE THE SAFETY TREND LINES DISPLAYED?
The numbers on the left of the graph, from 0-100, show the term’s popularity. “100” is the peak popularity of the term throughout the year. “50” means that, at the given point, the term was HALF as popular as it was at its peak. With that in mind, let’s see the year-by-year comparison from New Year’s Day 2014 through February 11, 2018:
The date may be a little clustered, but the trends appear largely steady for each given month. The absolute peak came from January 29 – February 4, 2017. The next closest mark? A 99 very recently: January 28 – February 3, 2018.
How will the trend line look in 2018? With the new OSHA general industry and maritime rule enforcement for respirable crystalline silica coming on June 23, it sure feels like this summer will have a bigger focus on OSHA!